Used Cars Are the Last Remaining Untapped Market in the Auto Industry
(ContentDesk) November 1, 2005 -- Car Dealer Marketing announced the launch of The Used Car Sellution", an innovative, proprietary online marketing program for Internet-savvy auto dealers that drives pre-qualified used vehicle buyers directly to the inventory department on a dealer's own web site.
The Used Car Sellution" is being used by Asbury Automotive, the fifth largest mega-dealership group in the country, for its Crown Automotive subsidiary and two of its dealerships in North Carolina and one in Virginia.
The program delivered over 15,000 additional pre-qualified used vehicle buyers to Crown's web site in August and September, which averages around 40,000 visitors a month.
It resulted in the company selling 53 additional used vehicles, yielding profits in excess of $92,000, according to Alan Hack, president of Car Dealer Marketing.
That's right, $92,000 in profits, not sales.
We're pretty excited about this, as are the folks at Asbury and Crown, which stocks 700-800 used vehicles at all times. Crown management was sufficiently pleased with a test market conducted earlier in May.
It resulted in Car Dealer Marketing being granted a contract to implement The Used Car Sellution" in three of the cities in which it has dealerships:
Greensboro, Raleigh, and Richmond.
The Used Car Sellution" is specifically designed to maximize a dealer's investment in its own web site by increasing used cars sales. The program features:????Exclusivity - Only one dealership or dealership group is able to take advantage of the exclusive rights to this program in any given city or metropolitan area.????Market Reach - Locally focused in a city and surrounding areas to attract used car buyers in a specific market.????Market Share - Enables a dealer to sell a larger percentage of the available used car buyers in its market, used car buyers who might not otherwise become a dealer's customers.????Enhanced Demand - Positions a dealership as "The Premier Place" to buy used cars in its city.????Unique Domain Name - Uses the #1 Internet Address for used cars in a city.????Dealer Inventory Portal - Turnkey professional online Dealer Inventory Portal focused on driving targeted Internet traffic directly to the used car inventory on a dealer's own web site. ????Cost-Efficiency - One of the least expensive ways in the auto industry to increase used car sales.The company provides access to an online tracking system that displays the number of times the Dealer Inventory Portal is visited by prospective used car buyers accessing the program in each market.A dealership may, at its option, also use the campaigns unique domain name for offline advertising to produce additional traffic to the Dealer Inventory Portal.
Suitable for advertising in newspapers, magazines, television, radio, billboards, and other media.The Used Car Sellution" is most effective in markets with a population in excess of 500,000 adults.
With costs based on an areas population, a dealership or dealership group may request a price quotation from the company after submitting a detailed geographical description of each of the market areas from which it draws its customer base..
Three Steps to Marketing Success
There are three important steps you need to take to ensure your web
site succeeds. If you follow these three steps your web site will
get visitors that will come back time and time again. These steps will also
assist your website in getting noticed by the search engines, and you
should be able to earn money from your web site.
One constant theme that emerges from the most successful
businesses and organizations is simplicity. Keep your website simple
and easy to navigate.
Don't try to do too much, or complicate things
or you'll more than likely fail. So, the three step process for
Internet success is simple, making it much more likely that you
will succeed.
Step 1, Decide exactly what your web site will be about. For
example, say your interest is in cars. If you produce a web site
about cars, you'll be competing against millions of others and
You will have...
Used cars > Three Steps to Marketing Success
Oceana Marine Opts For Data Protection From SecureTrieve
Los Angeles, CA (ContentDesk) July 1, 2005 -- SecureTrieve, LLC (www.securetrieve.com) announced today that it has completed a deal with Oceana Marine Research Ltd. Oceana will install SecureTrieve Pro on their field deployed laptops to protect their data in the event of computer theft or loss."Our engineers take their laptops in the field on a regular basis," says Tavor Arusi, Ocean's IT Manager. "The opportunities for data theft and loss...
Used cars laptop Oceana Marine Opts For Data Protection From SecureTrieve
Used cars > Oceana Marine Opts For Data Protection From SecureTrieve
How to restore old jewelry
Over the years you can acquire a lot of jewelry. Some of it you may not wear very often, while some of it might be appropriate for everyday where. So what do you do with the rest of it? Here are some ideas for you.
1. First, get all of it cleaned in an ultrasonic cleaner at a jewelry store. This will help restore its luster and may revive an old piece you had fallen out of love with.
2. Next, separate the pieces you own into three piles: The pile you always wear, the pile...
Used cars > How to restore old jewelry
Twelve Deadly Mistakes Real Estate Investors Make
Twelve Deadly Mistakes
Real Estate Investors Make
and How You Can and Must Avoid Making Them
Mistake # 1. Spending thousands of dollars buying books, tapes and attending seminars and then putting all of that information on a bookshelf and never looking at (or using) it.
Comment: I'm continually amazed at the number of "would be" investors who have spent a bundle of money attending seminars, getting an education and then never using it to start
their...
Used cars > Twelve Deadly Mistakes Real Estate Investors Make
Used cars plasma Used Cars Are the Last Remaining Untapped Market in the Auto Industry
Halloween Mania 2004 Has Begun
"Halloween costume party mania will reach an all-time high in 2004," says Charlie Cristo of Costume-Party-Shop.com . This year Halloween falls on a Sunday, leaving an entire weekend open to attend and host Halloween costume parties. "Many of our customers are clubs, bars and restaurants in the New York metropolitan area ? people know Halloween is extended a few days this year and demand for Halloween costumes has already been through the roof." Hip and festive party-goers know that on Halloween...
Halloween Mania 2004 Has Begun Used cars hats
Used cars > Halloween Mania 2004 Has Begun