Used Cars Are the Last Remaining Untapped Market in the Auto Industry
(ContentDesk) November 1, 2005 -- Car Dealer Marketing announced the launch of The Used Car Sellution", an innovative, proprietary online marketing program for Internet-savvy auto dealers that drives pre-qualified used vehicle buyers directly to the inventory department on a dealer's own web site.
The Used Car Sellution" is being used by Asbury Automotive, the fifth largest mega-dealership group in the country, for its Crown Automotive subsidiary and two of its dealerships in North Carolina and one in Virginia.
The program delivered over 15,000 additional pre-qualified used vehicle buyers to Crown's web site in August and September, which averages around 40,000 visitors a month.
It resulted in the company selling 53 additional used vehicles, yielding profits in excess of $92,000, according to Alan Hack, president of Car Dealer Marketing.
That's right, $92,000 in profits, not sales.
We're pretty excited about this, as are the folks at Asbury and Crown, which stocks 700-800 used vehicles at all times. Crown management was sufficiently pleased with a test market conducted earlier in May.
It resulted in Car Dealer Marketing being granted a contract to implement The Used Car Sellution" in three of the cities in which it has dealerships:
Greensboro, Raleigh, and Richmond.
The Used Car Sellution" is specifically designed to maximize a dealer's investment in its own web site by increasing used cars sales. The program features:????Exclusivity - Only one dealership or dealership group is able to take advantage of the exclusive rights to this program in any given city or metropolitan area.????Market Reach - Locally focused in a city and surrounding areas to attract used car buyers in a specific market.????Market Share - Enables a dealer to sell a larger percentage of the available used car buyers in its market, used car buyers who might not otherwise become a dealer's customers.????Enhanced Demand - Positions a dealership as "The Premier Place" to buy used cars in its city.????Unique Domain Name - Uses the #1 Internet Address for used cars in a city.????Dealer Inventory Portal - Turnkey professional online Dealer Inventory Portal focused on driving targeted Internet traffic directly to the used car inventory on a dealer's own web site. ????Cost-Efficiency - One of the least expensive ways in the auto industry to increase used car sales.The company provides access to an online tracking system that displays the number of times the Dealer Inventory Portal is visited by prospective used car buyers accessing the program in each market.A dealership may, at its option, also use the campaigns unique domain name for offline advertising to produce additional traffic to the Dealer Inventory Portal.
Suitable for advertising in newspapers, magazines, television, radio, billboards, and other media.The Used Car Sellution" is most effective in markets with a population in excess of 500,000 adults.
With costs based on an areas population, a dealership or dealership group may request a price quotation from the company after submitting a detailed geographical description of each of the market areas from which it draws its customer base..
How To Buy Used Vehicles Debt Free
New cars are one of the worst purchases that we can make due to the rapid decrease in value, especially over the first three years. When we finance these vehicles, this turns a bad situation even worse. We have now added a couple thousand dollars in interest to the cost of a depreciating item.Used cars are the answer to avoiding this big hit in depreciation, but many people still finance the used car. Let's take a look at how you can buy used vehicles even when you have very little to start with. Let's assume you wanted to purchase a 2005 Accord for $20,990 and financed it for 6 years at 5.95%.
The payment would be $341.85 per month for a total amount paid over the life of the loan of $24,613.40. That includes $3,623.40 in interest paid.Since you had decided that you could afford the $341.85 payment to the finance company, we assume that you can afford to pay yourself $341.85 into a savings account.We round off this savings and do not account for any interest and assume that you...
How To Buy Used Vehicles Debt Free
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